Xiaomi Celebrates Mi Fan Festival 2021 – Mi Blog

Xiaomi Celebrates Mi Fan Festival 2021 – Mi Blog Leave a comment

Google and Qualcomm be part of the celebration with co-created posters
Xiaomi launches particular provides greater than USD 147 hundreds of thousands* worldwide to thank Mi Fans

Xiaomi has introduced the beginning of its annual Mi Fan Festival (MFF). The 2021 competition will middle on the theme “Explore the possibilities”, and to domesticate the spirit of this message, Xiaomi will launch a wide selection of on-line campaigns and invite Mi Fans to debate and share their experiences of how Xiaomi’s merchandise have benefited their lives with their mates and households. The world purchasing extravaganza will kick off on April 6 with particular provides greater than USD 147 hundreds of thousands* on official licensed channels. Xiaomi is collaborating with greater than 70 on-line platforms and 300 offline companions** in 59 markets to deliver essentially the most progressive merchandise at unbelievable costs to Mi Fans internationally.

Google and Qualcomm Technologies are additionally celebrating Xiaomi’s founding day collectively by means of MFF 2021. The co-creation of posters for MFF 2021 use the unified visible image “&” as the important thing inventive concept of the image, symbolizing the shut cooperation between Xiaomi and Google additionally between Xiaomi and Qualcomm Technologies. The posters additionally mix the “infinite” idea of the “Möbius ring” to convey that with Xiaomi, the businesses attempt to deliver infinite prospects to customers’ lives.

Xiaomi, Google and Qualcomm Technologies have all the time been the forerunners, setting developments for his or her respective industries with progressive software program and {hardware} options. Xiaomi has been working intently with Google and Qualcomm Technologies  to advance and speed up the mass adoption of technological improvements. Xiaomi will proceed becoming a member of palms with the 2 tech companions to discover new prospects, as expressed by the theme of the MFF 2021, with an intention to make everybody’s life smarter and improve comfort in each day life.

“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” stated Xiaomi spokesperson.

“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” stated Xiaomi spokesperson.

Redmi Note 10 Pro Mi Fan Festival Special Edition

At this 12 months’s Mi Fan Festival, Xiaomi is launching Redmi Note 10 Pro MFF Special Edition with the slogan “Explore Infinite Possibilities”, which is able to function a singular MFF memento that Mi Fans can take residence. The MFF particular version telephone represents the adventurous spirit of Xiaomi and seeks to encourage Mi Fans to discover the infinite prospects in life by connecting Smartphone x AIoT.

To echo the theme of infinity, Redmi Note 10 Pro MFF Special Edition is available in a bundle with a cosmic-inspired design. The entrance of the field options a picture of astronauts floating by means of galaxies, representing Xiaomi and Mi Fans exploring the infinite prospects of life collectively.The field additionally comprises a Mi Fan Festival postcard that includes a picture of Mi Bunny astronauts. The again of the postcard is a Mi Fan Festival theme sticker***, which may be caught onto objects akin to cellphones, computer systems and suitcases so as to add an additional contact of Xiaomi to customers’ lives.

The Gradient Bronze model of Redmi Note 10 Pro in a pure metallic luster coloration was chosen for this 12 months’s Mi Fan Festival, and the unique Mi Fan Festival 2021 icon shall be printed on the again.As the particular memento smartphone for this 12 months’s Mi Fan Festival, Redmi Note 10 Pro MFF Special Edition shall be offered in restricted portions worldwide.

Building a Better World Together with Mi Fans

From the day Xiaomi was based, constructing actual relationships with customers and having them be part of Xiaomi’s future has been on the core of the corporate’s tradition. From the very starting, Mi Fans have been becoming a member of the Mi Community, providing options and even contributing concepts and innovations to assist drive the expansion of Xiaomi. Mi Fan tradition has all the time been an integral a part of the Xiaomi model.

To have a good time MFF 2021, Xiaomi Global Mi Community formally launched its theme track A Melody for Mi, which was co-created in an internet Mi Community by Mi Fans from 15 nations. Around 1000 Mi Fans participated on this songwriting mission. Contributions from 30 Mi Fans have been chosen and used to compose the music and lyrics. The track expresses Mi Fans’ unceasing pursuit of a greater life, centered on love, ardour, innovation, vitality, and smarter life for everybody — the very values that Xiaomi has been conveying to Mi Fans for over a decade. Today, Mi Fans are delivering the identical message to the world. Together, united by the identical imaginative and prescient, Mi Fans present resolute confidence and perception in constructing a greater world.

The track A Melody for Mi has been set as an official ringtone and uploaded to Mi Theme Store the place customers from all around the world can obtain it. The track may also be utilized to the customer support hotline on-hold music.

Xiaomi maintains its picture as one of many coolest corporations within the minds of Mi Fans and customers. For years, Xiaomi product customers have been related by means of a shared expertise of interacting and residing with all of those progressive merchandise which have actually life-altering clever options. In the Xiaomi Global Mi Community, hundreds of Mi Fans have already posted their tales describing how the Xiaomi model and merchandise have modified their lives.

A Mi Fan with the username “Crossfiree” shared her story about Mi Smart Home throughout a Mi Community exercise. She has been utilizing greater than 30 Xiaomi ecosystem merchandise at residence, though she describes herself as a technophobe relatively than a tech fanatic. Mi Air Purifier helped enhance the air high quality in her residence and eased her extreme mud allergy, whereas Mi Band helped her entire household domesticate a more healthy way of life. Another Mi Fan, Arun Abhimanyu, talked about that Mi Motion Activated Night Light solved his grandmother’s long-standing downside of discovering the sunshine change at midnight when she wakened at night time to make use of the restroom. This was simply a few of his experiences with Xiaomi merchandise, and he defined that “these products have made my life easier in a way that I never could have imagined. That’s how Xiaomi wins users’ trust.”

History of MFF

The first MFF was held on April 6, 2012 in Mainland China when Xiaomi determined to launch an occasion to have a good time the two-year anniversary of its founding. Since Mi Fans performed a big function within the fast progress of Xiaomi, the corporate invited Mi Fans to have a good time its birthday collectively by holding an enormous celebration for them. The celebration venue was arrange like a membership and friends celebrated whereas a DJ carried out and interacted with them. 100,000 Xiaomi smartphones offered out in simply 6 minutes and 5 seconds on that day. From then on, Xiaomi has held MFF yearly to indicate its gratitude in the direction of Mi Fans for his or her help.

Outside of Mainland China, MFF was first held in India and Indonesia in 2015, earlier than being launched in European markets in 2018, when the primary purchasing carnival was held in Spain. This 12 months would be the 10th annual MFF, and much more world markets shall be becoming a member of to have a good time the event.

For extra details about MFF 2021, please seek advice from MFF2021 press kit.

* The quantity is calculated based mostly on the overall out there promotions, product reductions and low cost vouchers throughout Mi Fan Festival 2021 on all official licensed channels worldwide and is topic to availability and exercise time of various markets.
**The gross sales companions for Mi Fan Festival 2021 fluctuate between completely different markets. Please seek advice from native info for gross sales availability.
***The Indonesian market model is designed with out the Mi Fan Festival theme sticker on the again and with out the Mi Bunny astronauts picture on the entrance.

About Xiaomi Corporation

Xiaomi Corporation was based in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an web firm with smartphones and sensible {hardware} related by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and high quality, Xiaomi constantly pursues high-quality consumer expertise and operational effectivity. The firm relentlessly builds wonderful merchandise with sincere costs to let everybody on the earth get pleasure from a greater life by means of progressive know-how.

Xiaomi ranked third globally by way of smartphone shipments within the fourth quarter of 2020. The firm has additionally established the world’s main client AIoT (AI+IoT) platform, with 324.8million sensible units related to its platform, excluding smartphones and laptops. Xiaomi merchandise are current in additional than 100 nations and areas all over the world. In August 2020, the corporate made the Fortune Global 500 record for the second time, rating 422nd, up 46 locations in comparison with 2019. It additionally ranked seventh amongst web corporations.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

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